Senior Manager Performance Marketing

Scaling Businesses Through 15 Years of Data-Driven Performance Marketing

Results-oriented performance marketing leader with 15 years of experience developing and executing data-driven strategies across diverse industries and international markets.

15 Years Experience Lead & Demand Generation AI-Assisted Optimisation

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15 Years Of
Proven Growth

0 Years Leadership Work-Ex

0+ Major Client Portfolios (College Dekho)

0+ AdWords Accounts Managed (Pensa)

0 International Overseas Clients

Professional Overview

Results-Oriented Performance Marketing Leader

Expertise in building scalable marketing functions, driving customer acquisition, and optimizing performance to achieve sustainable growth.

With 15 years of industry leadership across GUS Global Services, College Dekho, Accenture, eSign Web Services, and Pensa Media, I specialize in leveraging data-driven strategies, standardising team workflows, and integrating AI-assisted growth tools to enhance business outcomes.

Demand & Lead Generation

Performance Max & AI Max

AI Content Optimisation

Cross-Functional Team Leadership

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Career Track

Work Experience & Operational Leadership

15 years driving measurable performance, leading teams, and optimizing high-budget global campaigns.

2021 – Present

Performance Marketing Senior Manager

GUS Global Services India Pvt. Ltd. | Gurugram

Facilitated collaboration across cross-functional teams to streamline workflows, improve operational efficiency, and enhance overall service delivery.
Developed and implemented performance metrics to evaluate team effectiveness, identify improvement opportunities, and drive productivity enhancements.
Enhanced operational performance through continuous process refinement, standardisation of workflows, and integration of best practices to achieve sustainable improvements.

Operations & Workflow Refinement Cross-Functional Leadership

2016 – 2021

Digital Marketing Manager

College Dekho | Gurugram

Developed channel-wise media plans and provided landing page recommendations for new client campaigns to maximize performance and conversions.
Audited client accounts and recommended data-driven growth strategies for them.
Coordinated workflow among marketing creative, account management, and tech teams to streamline processes.
Oversaw digital marketing strategies for 15+ clients, driving tailored campaigns to meet diverse client objectives.
Led a team of six professionals, overseeing daily operations, workflow management, and delivery of performance goals.

2x Employee of the Quarter Led Team of 6 Professionals 15+ Client Portfolios

Apr 2016 – Nov 2016

Senior Process Associate

Accenture Solutions Pvt. Ltd. | Gurugram

Monitored daily performance of multiple marketing campaigns, delivering strategic recommendations, reports, and optimization initiatives.
Managed high-budget YouTube campaigns and shared daily actionable insights.
Received recognition from the Google team for improving campaign performance and achieving a high customer satisfaction (CSAT) score.

Google CSAT Recognition High-Budget YouTube Campaigns

Mar 2015 – Apr 2016

Senior SEM Analyst

eSign Web Services Pvt. Ltd. | Delhi

Planned, executed, and optimised Google Ads and Meta campaigns for an overseas client, leveraging data-driven insights to maximize ROI.
Monitored daily performance of multiple campaigns, delivering strategic insights and actionable reports to clients.
Evaluated campaign performance through daily, weekly, and monthly reviews to drive continuous optimization and growth.
Successfully managed digital marketing strategies for a portfolio of 19 international clients.

19 International Overseas Clients

Sept 2012 – Dec 2014

SEM Analyst

Pensa Media Pvt. Ltd. | Delhi

Conducted in-depth keyword research and uploaded thousands of keywords across multiple accounts to enhance visibility.
Responsible for Pay Per Click vendor ad copy creation, keyword research, traffic estimates, and analytics analysis.
Managed advertising campaigns on Google Display Network and Content Network for 100 different industry AdWords accounts.
Developed wide-ranging skills in the conception and implementation of SEM strategies.

Google Award - Highest MCC Conversion Rate 100 Industry AdWords Accounts

Core Capabilities

Services & Marketing Solutions

Full-funnel digital performance strategies built for scalable revenue and customer acquisition.

Google Ads & Performance Max

Expert setup and scaling of Search, Performance Max (PMax), Google AI Max, Shopping, YouTube, and Display campaigns.

Meta & LinkedIn Ads

High-converting paid social campaigns across Meta (Facebook & Instagram) and LinkedIn targeting decision-makers.

Lead & Demand Generation

Data-backed audience building and media planning designed to drive qualified leads and scalable pipeline growth.

GA4 & Analytics Tracking

Deep-dive web analytics via Google Analytics 4 (GA4) and Google Tag Manager (GTM) for accurate conversion attribution.

AI-Assisted Content Optimisation

Leveraging Generative AI (ChatGPT, Gemini, Claude) for rapid ad copywriting, landing page optimization, and campaign scaling.

Account Audit & Media Planning

In-depth account audits, channel-wise budget allocation, and continuous process refinement to maximize ROAS.

Execution Framework

Modern Performance & AI Framework

Combining 15 years of performance experience with cutting-edge Generative AI tools and multi-channel strategies.

Channel-wise Media Planning & Budget Optimization

Performance Max & Google AI Max Campaign Architecture

AI-Assisted Content & Ad Copywriting (ChatGPT, Gemini, Claude)

Account Auditing & Landing Page Conversion Recommendations

GA4 & Google Tag Manager Custom Tracking & Event Attribution

Cross-Functional Team & Operational Workflow Standardization

Primary Platforms & Tech Stack

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Performance Max

Google Analytics 4

Google Tag Manager

ChatGPT / Gemini / Claude

Technical Mastery

Skills & Generative AI Capabilities

Core marketing competencies and AI-driven growth tools.

Core Competencies

Software, Tools & Ad Networks

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Google Analytics 4

Google Tag Manager

ChatGPT / Gemini

Claude AI

Google Ads Microsoft Ads Meta Ads LinkedIn Ads Google Analytics 4 Google Tag Manager ChatGPT / Gemini Claude AI Google Ads Microsoft Ads Meta Ads LinkedIn Ads Google Analytics 4 Google Tag Manager ChatGPT / Gemini Claude AI

Honors & Key Achievements

Recognized by industry giants and top employers for performance excellence.

College Dekho (2018-19)

2x Employee of the Quarter

Awarded Employee of the Quarter twice for exceptional performance, dedication, and contribution to business objectives.

Accenture (2016)

Google Team Recognition

Received recognition from the Google team for improving YouTube campaign performance and achieving a high customer satisfaction (CSAT) score.

Pensa Media (2014)

Google MCC Award

Awarded by Google for achieving the highest MCC conversion rate across 100+ industry AdWords accounts.

Certifications

Background

Education

Academic qualifications and foundational learning.

2005

Bachelor’s Degree (B.Com)

H.N.B. University, Dehradun

2002

Class XII

S.I.C – U.A. Board

Let’s Scale Your Marketing Performance

Ready to optimize your campaigns and leverage 15 years of performance expertise? Reach out for a consultation.

Email

bikram.sem@gmail.com

Phone / WhatsApp

880-039-9387

Address

B-22, Flat No 301, Madhu Vihar, New Delhi 110059 (Dwarka Sec 3, Delhi)

LinkedIn Profile

linkedin.com/in/bikramsinghkathait/